Shopify Development
Custom themes, sections, PDPs, landing pages, integrations, migrations, and complex storefront functionality.
- Liquid
- Custom themes
- Cart and APIs
Shopify development and CRO
Build, test, and improve the Shopify experiences that drive conversion.
I help ecommerce brands and agencies turn designs, CRO hypotheses, and growth priorities into fast, maintainable Shopify experiences, from custom storefront development to A/B tests and conversion-focused improvements.
SHOPIFY / GROWTHBUILD + CRO
One connected delivery loop
From idea to evidence.
- 01BuildStorefront
- 02ImproveJourney
- 03TestHypothesis
COMMERCIAL CONTEXTWhy the change matters
TECHNICAL OWNERSHIPHow the change works
7+ yearshands-on web development
100+ experimentsimplemented across ecommerce journeys
Shopify + CRObuild and optimization expertise
Brands + agenciesdirect and white-label delivery
Selected Shopify work
See the work, not just the service list.
Real storefront evidence shows how design, customer journeys, and technical constraints became usable Shopify experiences.
Flagship Shopify case study
DON’T CALL IT DEO®: Shopify Optimization & Redesign
- Problem
- An existing single-product storefront needed to support clearer product choice, education, and mobile discovery.
- Work
- Restructured key journeys across product, navigation, founder content, FAQs, editorial content, and retailer proof.
- Result
- A documented two-product merchandising system shown through supplied before-and-after captures. No conversion uplift is claimed.
Shopify development
Spiess Winery
- Problem
- A supplied design needed to become a responsive, merchant-manageable Shopify experience with custom product logic.
- Work
- Implemented the storefront and a six-bottle case builder using variants and Shopify Cart API logic.
- Result
- A working custom buying flow shown across desktop and mobile. No revenue or conversion result is claimed.
Shopify CRO implementation
Snoozeless
- Problem
- A mobile-first advertorial had to fit the existing theme and connect education to product choice and bundle logic.
- Work
- Built reusable Shopify sections, a sticky CTA, product state handling, and native Kaching offers.
- Result
- The client review recorded 22 of 26 technical checks passing. Conversion and revenue outcomes were not supplied.
Three core capabilities
One specialist across build, optimization, and experimentation.
Shopify CRO
Turn analytics, customer behavior, and growth priorities into conversion-focused storefront improvements.
- CRO
- Customer journeys
- Mobile UX
Experiment Development
Build A/B test variants, validate tracking and customer journeys, then help move verified winners into production.
- ABlyft
- Kameleoon
- Event validation
Also experienced with CheckoutChamp, Klaviyo and ecommerce integrations, WordPress and WooCommerce, Webflow, and white-label agency delivery. View all services ↗
Why work with Mohsan
Commercial context stays connected to the code.
Direct ownership
You work with the person connecting the business objective, implementation, customer journey, and measurement.
CRO plus engineering
The hypothesis and customer intent stay connected to what Shopify and the wider stack can support reliably.
Disciplined delivery
Changes are built in a controlled environment, checked across the buying path, and released after approval.
CRO evidence in practice
+7.94%Total revenue recorded in a controlled CTA experiment.
An ABlyft report for Surfin Balance Board compared about 51,000 visitors per group after clearer, more prominent CTAs were added to the product journey.
+11.45%Add-to-cart rate
+7.94%Total revenue
+11.12%Returning-customer revenue
+2.48%New-customer revenue
Beyond the Shopify storefront
Supporting the wider ecommerce journey.
CheckoutChamp stays connected to the core offer.
For paid acquisition funnels and offer testing, I also build and support CheckoutChamp experiences, including landing pages, checkout flows, order bumps, upsells, downsells, subscriptions, tracking, and Shopify integrations.
Klaviyo, ecommerce integrations, WordPress, WooCommerce, Webflow, and white-label delivery remain available when they support the broader customer journey or an agency's delivery needs.
Explore CheckoutChamp support ↗A connected delivery process
Understand, build, validate, release, and learn.
Commercial intent and technical execution stay connected from the first question through measurement and iteration.
- 01
Understand
Clarify the business objective, customer problem, technical constraints, and success criteria.
- 02
Build
Turn the approved design or hypothesis into a working experience in a controlled environment.
- 03
Validate
Check responsive behavior, functionality, analytics, integrations, and the critical purchase path.
- 04
Release + Learn
Release after approval, measure where applicable, and use the evidence to guide the next iteration.
Mohsan Rafiq
About Mohsan
Development and conversion strategy, connected.
I am Mohsan Rafiq, a web developer specializing in Shopify development, CRO implementation, and ecommerce experimentation.
Across 7+ years in professional web development, my work has progressed from hands-on builds across Shopify, WordPress, WooCommerce, and Webflow into the point where development and conversion strategy meet.
I understand why an experience needs to change, turn that goal into working code, validate the customer journey and measurement, then support a disciplined release and the next evidence-led iteration.
WORKING PRINCIPLES
- Commercial goal before implementation
- Evidence before claims
- Customer journey before isolated screens
- Clear validation before release
Client proof
Trusted for ownership, speed, and communication.
★★★★★“Super nice working with Mohsan. He was super proactive, and did a lot of work for us. He listened to feedback and then he was able to work on the feedback. He was like a team member in house, overall good experience.”
★★★★★“Mohsan did an excellent job - he was really quick to understand what needed to be done and quickly made the changes. He was also very helpful to answer all questions. Would definitely recommend and look forward to working with you again!”
★★★★★“Mohsan is by far the best and utmost professional web guy I've ever worked with! Highly delighted experience!”
Exact review wording is preserved. Results and metrics are only published when source evidence is available.
Choose the right starting point
What is holding the ecommerce journey back?
Start with the commercial constraint, then choose the capability that can move it forward.
- BUILD
Need a Shopify experience, feature, or integration built? Start with Shopify Development.
- IMPROVE
Have traffic but unclear conversion friction? Start with Shopify CRO.
- TEST
Have a hypothesis and enough traffic to measure it? Start with Experiment Development.
- FUNNEL
Running paid acquisition beyond the storefront? Start with CheckoutChamp support.
- AGENCY
Need experienced capacity behind your client relationship? Start with white-label support.
THE NEXT USEFUL STEP
What should your Shopify journey do better next?
Share the commercial goal, the current bottleneck, and the timeline. I will help identify whether the best starting point is development, CRO, experimentation, or funnel support.